Privacy Policy

Last updated: 11 June 2026

1. Who we are

This website is operated by Minus40 (Pty) Ltd (“Minus40”, “we”, “us”, “our”). This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or interact with us, in line with the Protection of Personal Information Act 4 of 2013 (POPIA).

If you have any questions about this policy or how we handle your personal information, contact our Information Officer:

2. What personal information we collect

We collect personal information directly from you when you:

  • Submit an enquiry, quote request, or contact form on our website (e.g. name, email address, phone number, company name, and any message or details you provide)
  • Subscribe to our newsletter or marketing communications (e.g. name and email address)
  • Browse our website (automatically collected technical and usage information via Google Analytics, such as your IP address, browser type, device information, pages visited, and time spent on the site)

We do not knowingly collect special personal information (such as health, religious belief, or biometric data) through this website.

3. How we use your personal information

We use the personal information we collect to:

  • Respond to your enquiries and quote requests, and provide the products or services you ask about
  • Send you newsletters or marketing communications, where you have subscribed or otherwise consented
  • Understand how visitors use our website, so we can improve its content and performance, using Google Analytics
  • Meet our legal, accounting, or regulatory obligations

4. How enquiry and contact forms work

When you submit a form on our website, the information you enter is sent directly by email to our sales team. They use this information solely to follow up on your enquiry. We do not store form submissions in a separate database beyond standard email retention.

5. Newsletter and marketing communications

If you subscribe to our newsletter, we will use your email address to send you marketing communications about our products and services. You can unsubscribe at any time using the link provided in any marketing email, or by emailing us at marketing@minus40.com.

6. Cookies and analytics


Our website uses Google Analytics, a web analytics service provided by Google, to help us understand how visitors use our site. Google Analytics uses cookies to collect anonymised or pseudonymised information such as your approximate location, device type, browser, and browsing behaviour on our site.

You can control or disable cookies through your browser settings. Disabling cookies may affect how parts of the website function. For more information on how Google uses data collected through Analytics, see Google’s Privacy Policy at https://policies.google.com/privacy.

7. Legal basis and consent

We process your personal information based on:

  • Your consent (e.g. when you submit a form or subscribe to our newsletter)
  • Our legitimate business interests (e.g. responding to enquiries, improving our website)
  • Compliance with legal obligations

You may withdraw your consent at any time, without affecting the lawfulness of processing carried out before withdrawal.

8. Sharing your information

We do not sell or rent your personal information to third parties. We may share your information with:

  • Our staff and sales team, for the purpose of responding to your enquiry
  • Service providers who help us operate our website and communications (e.g. Google Analytics, email and newsletter platforms), who are required to handle your information securely and only as instructed by us
  • Authorities, where required by law

9. Cross-border transfers

Some of our service providers (such as Google) may process information on servers located outside South Africa. Where this happens, we take reasonable steps to ensure your information receives a level of protection that is at least equivalent to the protections under POPIA.

10. How long we keep your information

We retain personal information only for as long as necessary to fulfil the purposes described in this policy, or as required by law (e.g. for tax, accounting, or record-keeping purposes), after which it is securely deleted or anonymised.

11. Security

We take reasonable technical and organisational measures to protect your personal information against loss, unauthorised access, alteration, or disclosure.

12. Your rights

Under POPIA, you have the right to:

  • Access the personal information we hold about you
  • Request correction or deletion of your personal information
  • Object to the processing of your personal information
  • Withdraw consent where processing is based on consent
  • Lodge a complaint with the Information Regulator of South Africa if you believe your information has been mishandled

To exercise any of these rights, contact us at marketing@minus40.com.

13. Information Regulator

If you are not satisfied with how we have handled your personal information, you may lodge a complaint with the Information Regulator (South Africa):

14. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Last updated” date at the top of this policy indicates when it was last revised.

15. Contact us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us: